News

Intriguing, amazing and hilarious executions from all over the world By Tim Nudd McDonald’s trolled Burger King with this absurdly tall billboard in the French countryside. Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it’s great, there’s almost nothing better. There’s something particularly delightful about … Read more

by Jack Loechner, Staff Writer @mp_research, September 20, 2016, 6:40 AM According to OOH (Out-Of-Home) trade organization, Outdoor Advertising Association of America (OAAA), CMO, and contributing writer Lisa Lacy, OOH has a storied history that can be traced to obelisks in Egypt, circus posters in the 19th century, and a holiday campaign from Coca-Cola in … Read more

Ken Sahlin It is a great time to be a marketing professional. After two decades of media fragmentation, audiences have unprecedented power to curate the content they consume. As a result, marketers can now target consumers at incredible levels of granularity. Marketers used to explain the media mix as a combination of shotgun tactics (mass … Read more

Outdoor Ads Drove Traffic to Digital — and Planted Doubts About Digital By George Slefo. Published on March 21, 2016. One of the ads in the Outdoor Advertising Association of America’s ‘Feel the Real’ campaign last fall. Credit: OAAA Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set … Read more

Constellation Brands Outlines 2016 Ad Plans for Modelo, Corona, Pacifico By E.J. Schultz. Published on March 04, 2016 Modelo Especial — whose sales have quietly surged for years — is about to get a lot louder. The Mexican import is debuting new ads this year declaring itself the “fastest growing beer in America.” And in … Read more

By Bill Cromwell November 24, 2015 Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late. While newspapers, magazines, radio and even now television are struggling to hold on to advertising dollars, OOH revenue is going up. That continued in third quarter, when ad spending … Read more

By the editors of Media Life This is a story about money. The out of home industry takes in roughly 5 percent of total U.S. media spending, or around $9.1 billion a year. Out of home should take in more. How much more? Consider that if that share rose to 7 percent of total ad … Read more

The Outdoor Advertising Association of America is rolling out its “Feel the Real” campaign on Monday. By Nathalie Tadena Sept. 28, 2015 The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. Brands … Read more

By Diego Vasquez – September 15, 2015 The average dwell time for an out of home ad, whether it’s on a billboard or a bus shelter, is seven seconds, according to multiple studies. That’s not very long to get someone’s attention, and so anytime you can grab their eye for longer, it’s considered a win. … Read more

Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. OOH’s reach, interactive capabilities, and captivating messaging move the consumer to reach … Read more