Digital Advertising
How It Works
DIGITAL ADVERTISING
Utilizing both street level and place-based advertising, digital out-of-home (DOOH) has combined the proven success of OOH with the revolutionary capabilities of digital formats, making it a fast-growing and impactful medium for brands to reach consumers- and one that is immune to ad blockers. The utilization of digital signage, along with the advent of geofencing and programmatic technologies, has opened the door to advanced targeting and measurement tools that have leveled-up the engagement game.
The dynamic nature of digital allows advertisers to change up their creative content in real time throughout the campaign (think countdowns to product launches/store openings, or content driven by the time of day, weather, location, etc.), and has the advantage of quick turnarounds and no need for production.
Retargeting/Geofencing
Digital OOH technologies also now allow us to add Retargeting/Geofencing programs to our campaigns. Geofencing creates a virtual geographic boundary around an advertisement (static, digital, or mobile), using GPS or RFID technology (or both) to trigger a response when a mobile device enters or leaves the vicinity of the advertisement. This way, brands can send targeted, personalized messages to each consumer who walks past the ad, and brands can assess the impact of their ad with detailed metrics on impressions and click through rates.
The team at Delta Media has the experience and know-how to make your digital campaign a success. Contact us today for more information on how to bring your ideas to life!
- Digital Bulletins
- Digital Transit
- Digital Mobile Billboards
- Digital Street/Mall/Pharmacy/Airport Screens
- Point-of-Purchase Screens (grocery stores, gas stations, convenience stores, etc.)
- Elevator/Office Building Screens
- Digital Rideshare Tops
- And more!
How It Works
DIGITAL ADVERTISING
Utilizing both street level and place-based advertising, digital out-of-home (DOOH) has combined the proven success of OOH with the revolutionary capabilities of digital formats, making it a fast-growing and impactful medium for brands to reach consumers- and one that is immune to ad blockers. The utilization of digital signage, along with the advent of geofencing and programmatic technologies, has opened the door to advanced targeting and measurement tools that have leveled up the engagement game.
The dynamic nature of digital allows advertisers to change up their creative content in real time throughout the campaign (think countdowns to product launches/store openings, or content driven by the time of day, weather, location, etc.), and has the advantage of quick turnarounds and no need for production.
Retargeting/Geofencing
Digital OOH technologies also now allow us to add Retargeting/Geofencing programs to our campaigns. Geofencing creates a virtual geographic boundary around an advertisement (static, digital, or mobile), using GPS or RFID technology (or both) to trigger a response when a mobile device enters or leaves the vicinity of the advertisement. This way, brands can send targeted, personalized messages to each consumer who walks past the ad, and brands can assess the impact of their ad with detailed metrics on impressions and click through rates.
The team at Delta Media has the experience and know-how to make your digital campaign a success. Contact us today for more information on how to bring your ideas to life!
- Digital Bulletins
- Digital Transit
- Digital Mobile Billboards
- Digital Street/Mall/Pharmacy/Airport Screens
- Point-of-Purchase Screens (grocery stores, gas stations, convenience stores, etc.)
- Elevator/Office Building Screens
- Digital Rideshare Tops
- And more!
