Coke Makes Real Rainbows in Johannesburg to Celebrate 20 Years of Democracy

OAAA Creative Circle Featuring Sean Robertson

Beverage Brand Celebrates the ‘Rainbow Nation’ 20 years ago, South Africa elected Nelson Mandela in the country’s first-ever democratic election, leading Archbishop Desmond Tutu to coin the phrase “The Rainbow Nation,” referring to the country’s diverse people. Coke celebrates the anniversary with real rainbows, created out of recycled water, sunlight and some magic. Using a … Read more

7 Stats That Spell Trouble for TV and Online Video Ads Luckily, there’s a better way

7 Stats That Spell Trouble for TV and Online Video Ads Luckily, there’s a better way

TV is a bigger waste for advertisers every year. Nothing beats video advertising for engaging consumers, forging emotional connections and building brand awareness. Unfortunately, the two major delivery vehicles for video ads face enormous, intractable problems due to attrition, cultural changes and flat-out fraud. Any advertiser that sinks significant money into TV and online video … Read more

“Luna Corona” wins Silver at the Obie Awards

Our Miami Office Is Moving

Congratulations to Cramer-Krasselt and Corona Extra Beer for the Silver Award at the Obies. We will see at the Clios, Cannes, OneShow, and many more! Creative Agency: Cramer-Krasselt Advertiser: Corona Extra Beer Brand: Corona Extra Beer Title of Work: Luna Corona Creative Directors: Marshall Ross, Derek Green, Derek Sherman, Jimmy Olson, Rick Standley Art Directors: Jimmy Olson, Rick … Read more

Solid 2013 for out of home advertising

Edible Burger Board – We Say Yum.

The media economy ended the year on a steady growth pace, if the out of home category is any indication. OOH is the first medium to report fourth-quarter and full-year 2013 numbers, and it closed out a solid year with low-single-digit percentage gains. Full-year numbers for radio will be out in the next few days, … Read more

Shares of CBS Outdoor Rise on Debut

10 Reasons Why Ooh is the Popular Medium of Choice

The billboard business may be less sexy than a hot, rainbow-colored gaming app, but shares of CBS Outdoor opened 7 percent higher from their I.P.O. price on Friday morning.  That was in stark contrast to the disappointing debut of King Digital Entertainment on Wednesday. King, the maker of Candy Crush Saga, opened sharply lower and … Read more

Clear Channel Outdoor Introduces Mobile Ad Platform

US Out of Home Advertising Up 4.5% to Record $8 Billion in 2018

Out-of-home and mobile media are merging, as advertisers exploit the ubiquity of mobile devices to boost engagement and measure the impact of outdoor campaigns more precisely. To that end, Clear Channel Outdoor is unveiling a new global interactive mobile ad platform, called Connect, which will make CCO signage interactive by incorporating a number of mobile … Read more

JCDecaux Signs an Agreement to Acquire CEMUSA

Miami Modelo Wall

PARIS–(BUSINESS WIRE)–March 17, 2014– JCDecaux SA (Paris:DEC), the number one outdoor advertising company worldwide, announced that it signed an agreement for the acquisition of 100% of CEMUSA – a FCC Group subsidiary dedicated to outdoor advertising – for an enterprise value of 80 million euros. The closing of the transaction is subject to standard regulatory … Read more

Welcome Aboard Sean Robertson!

Pacifico Sticks Its Billboards

Delta Media Announces OOH Creative Guru Sean Robertson as Creative Director February 20, 2014 MIAMI, FL – Independently owned Delta Media announced today that Sean Robertson will be joining their team as Creative Director effective February 18, 2014. Company officials are excited over the new hire indicating that Mr. Robertson will be a unique asset … Read more

Welcome Aboard Sean Robertson

Pacifico Sticks Its Billboards

Delta Media Announces OOH Creative Guru Sean Robertson as Creative Director February 20, 2014 MIAMI, FL – Independently owned Delta Media announced today that Sean Robertson will be joining their team as Creative Director effective February 18, 2014. Company officials are excited over the new hire indicating that Mr. Robertson will be a unique asset … Read more