Cinema Advertising
How It Works
CINEMA ADVERTISING
In today’s complex media environment, cinema advertising allows brands to engage with consumers who are more receptive, responsive, and engaged in an immersive environment with no distractions…oh, and do it with a 40 ft screen and surround sound. With over 600 million people visiting theaters each year, cinema continues to deliver massive, culturally connected brand opportunities for advertisers. And now, it also offers the ability to measure and track the spending and behaviors of moviegoers like never before, shifting it from a legacy medium to powerful data-driven medium, able to reach consumers at scale in both meaningful AND measurable ways.
And the silver screen isn’t the only ad opportunity audiences encounter when they go to the movies. Other options at the theater include:
- Lobby Advertising (posters, standees, counter cards, banners, digital kiosks, etc.)
- Box office handouts
- Exit sampling
- Table promotions
- Concession merchandising
If you’d like to explore the opportunities in cinema advertising, get in touch with Delta Media today to discuss your options and learn how we can use our experience and expertise to ensure an effective campaign!
