Month: June 2014

June 27, 2014 By the editors of Media Life No. 1: A move toward emphasizing quality over quantity Way too much out-of-home advertising is just plain ugly. It’s been that way forever, it seems, and it has hurt out of home among both consumers and advertisers. “In my opinion, one of the biggest issues in … Read more

Luna Corona Video Among U.S. entrants, Cramer-Krasselt led the way by picking up a gold Lion and a silver Lion for its “Luna Corona” campaign. That work consisted of a fun billboard in New York City which—on certain nights of the month, from a certain angle—makes the waxing crescent moon look like a slice of … Read more

FOR IMMEDIATE RELEASE June 16, 2014 ________________________________________ Delta Media Announces promotion of Hal Brown IV to Chief Marketing Officer (CMO) MIAMI– June 16, 2014 – Delta Media, the countries largest independently owned and respected Out-Of-Home media buying agency, today announced the promotion of key executive Hal Brown IV from VP, National Sales to the position … Read more

FOR IMMEDIATE RELEASE June 16, 2014 Delta Media Announces promotion of Hal Brown IV to Chief Marketing Officer (CMO) MIAMI– June 16, 2014 –Delta Media, the countries largest independently owned and respected Out-Of-Home media buying agency, today announced the promotion of key executive Hal Brown IV from VP, National Sales to the position of Chief … Read more

Pacifico Virtually Takes Consumers To Mexico by Aaron Baar, Jun 6, 2014, 3:51 PM Pacifico wants the world to experience the laid-back lifestyle of its Baja, Mexico roots virtually with a new campaign that’s part advertising, part travelogue. In a new effort launching this week, the brand is using its bottles’ iconic yellow caps as … Read more

Pacifico Virtually Takes Consumers To Mexico by Aaron Baar, Jun 6, 2014, 3:51 PM Pacifico wants the world to experience the laid-back lifestyle of its Baja, Mexico roots virtually with a new campaign that’s part advertising, part travelogue. In a new effort launching this week, the brand is using its bottles’ iconic yellow caps as … Read more