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by Joe Mandese Following a weak 2014, digital out-of-home (DOOH) ad spending rebounded in 2015 and is pacing to have another good year in 2016, according to estimates released this week by PQ Media. At its current rate, DOOH is poised to reach about a third of all out-of-home media spending in 2016, making it … Read more

The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing phase” aimed at developing “significant improvements” in the way the TAB measures audiences. The project, … Read more

NEW YORK – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor signs a new 10-year deal with ClearTV Media to continue delivering diverse broadcast and cable network TV programming to airport travelers. ClearVision links brand campaigns to a variety of content from major TV networks, including ABC, FOX, NBC, E!, PGA Tour … Read more

I have been thinking about the future of outdoor advertising. Where is its future going beyond the support medium which enhances recall, versus one that works solely on its own? The last decade of outdoor advertising has been about: 1. Buying more outdoor spaces About 15 years ago, it used to be a scramble for … Read more

Enjoy your day and thanks for all you do! – Your friends and family at Delta Media.

Public opinion of OOH advertising is high because of the industry’s community contributions. A study by Professor Charles Taylor at Villanova University found more than 80% of Americans believe OOH helps create jobs and attract customers for small businesses. A 2013 public opinion poll found 83% of Americans feel that digital billboards keep communities safer … Read more