A Wall of Burgers Built this OOH Execution
Deliveroo, an Australian food delivery service, built an entire billboard out of burgers this week to celebrate the delivery of their 5 millionth burger!
https://kitchen.nine.com.au/2019/04/04/11/58/giant-edible-billboard-is-dispensing-free-burgers-today
It took 2000 burgers from various restaurants to construct the wall – which were given to Deliveroo customers.
We at Geopath think this would be an amazing execution here in the states. The roadside inventory we measure delivers more than 7 billion impressions every week to people who eat at fast food restaurants 10+ times a month. In fact, there are several units within a block of the Geopath office that deliver well over 100,000 impressions a week to this target audience.
Also like @geopath, we really like burgers.
