News

Why are Billboards still (bloody) Popular? The above title was the subtext of a story by Francesca Gillett for the BBC. (A link to her story can be found at the end of our post.) In the post by Gillett, she highlights the reasons for the effectiveness of using OOH for political commentary and examination … Read more

A Wall of Burgers Built this OOH Execution Deliveroo, an Australian food delivery service, built an entire billboard out of burgers this week to celebrate the delivery of their 5 millionth burger! https://kitchen.nine.com.au/2019/04/04/11/58/giant-edible-billboard-is-dispensing-free-burgers-today It took 2000 burgers from various restaurants to construct the wall – which were given to Deliveroo customers. We at Geopath think … Read more

One-Quarter of the Top 100 Spenders are Tech Brands; Apple is No. 1 March 7, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend … Read more

Article: Karl Eller 1928-2019

In the beautiful Brickell Village, this unit towers above traffic and portrays a much larger than life representation of the gorgeous Modelo Especial bottle. If only it were actual size…

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity of The Incredibles 2 campaign. Each execution featured a creative cropping of … Read more

by P.J. Bednarski  @pjbtweet No brand wants to have billboards in places nobody will see. Well, maybe one brand does. Pacifico, the Mexican brew owned by Constellation Brands, has placed five billboards in spots that are in remote areas helping to promote its “Live Life Anchors Up” campaign that extols enjoying a brew while hanging … Read more

Date: January 08, 2018 Last month AdWeek released its anticipated Top Best Ads of 2017, focusing on creativity and effectiveness. Five out of the 10 included large OOH components. 10) Halo Top “Eat the Ice Cream” Cinema Halo Top, the ice cream produced this grimly amusing, Kubrick-esque robot apocalypse spot, directed by YouTuber Mike Diva. The … Read more