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FOR IMMEDIATE RELEASE June 16, 2014 ________________________________________ Delta Media Announces promotion of Hal Brown IV to Chief Marketing Officer (CMO) MIAMI– June 16, 2014 – Delta Media, the countries largest independently owned and respected Out-Of-Home media buying agency, today announced the promotion of key executive Hal Brown IV from VP, National Sales to the position … Read more

FOR IMMEDIATE RELEASE June 16, 2014 Delta Media Announces promotion of Hal Brown IV to Chief Marketing Officer (CMO) MIAMI– June 16, 2014 –Delta Media, the countries largest independently owned and respected Out-Of-Home media buying agency, today announced the promotion of key executive Hal Brown IV from VP, National Sales to the position of Chief … Read more

Pacifico Virtually Takes Consumers To Mexico by Aaron Baar, Jun 6, 2014, 3:51 PM Pacifico wants the world to experience the laid-back lifestyle of its Baja, Mexico roots virtually with a new campaign that’s part advertising, part travelogue. In a new effort launching this week, the brand is using its bottles’ iconic yellow caps as … Read more

Pacifico Virtually Takes Consumers To Mexico by Aaron Baar, Jun 6, 2014, 3:51 PM Pacifico wants the world to experience the laid-back lifestyle of its Baja, Mexico roots virtually with a new campaign that’s part advertising, part travelogue. In a new effort launching this week, the brand is using its bottles’ iconic yellow caps as … Read more

Madeleine Heffernan Brendon Cook, the boss of Australia’s largest outdoor advertiser, says the media and technology industries will help out-of-home advertisers nab an extra $200 million of the country’s advertising pool. Mr Cook, who heads up the private-equity owned oOh! Media, said the out-of-home advertising sector could increase its market share to 6 per cent, … Read more

BATON ROUGE, La. – For Lamar Advertising Co., 2014 is shaping up to be the REIT time. Following approval by the Internal Revenue Service late last month of its plan to convert billboards and other fixed OOH assets into a real estate investment trust (REIT), the company stated its first-quarter 2014 earnings to reflect REIT … Read more

Lamar Advertising Moves Ahead with REIT Plan BATON ROUGE, La. – For Lamar Advertising Co., 2014 is shaping up to be the REIT time. Following approval by the Internal Revenue Service late last month of its plan to convert billboards and other fixed OOH assets into a real estate investment trust (REIT), the company stated … Read more

Revenue will rise 4 percent this year, topping many other media By Diego Vasquez May 5, 2014 Unlike so many other traditional media, the outlook for ad spending on out of home remains very healthy over the next few years. The latest forecast from ZenithOptimedia predicts that OOH ad dollars will grow by 4 percent … Read more

ABOUT THE U.S.H. IDEA AWARDS Leaders from the U.S. Hispanic advertising industry have joined forces to create The U.S.H. Idea Awards, a new industry standard to celebrate outstanding creative achievement in advertising generated by Hispanic or general market agenices targeting Hispanic consumers. The award will be presented by Círculo Creativo in partnership with AHAA. This … Read more