News

By the editors of Media Life July 10, 2014 Welcome to Media Life’s first open discussion on the future of out of home advertising. Over recent weeks, the magazine has recruited a panel of advisors, people working in the out of home industry, both buyers and sellers, to guide us as we expand our coverage … Read more

by Anna Foley / Jun 30 2014 A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry. The June 20 ruling by James Boasberg, a federal judge in the district court for D.C., lifted a roadblock that prevented federal guidance … Read more

June 27, 2014 By the editors of Media Life No. 1: A move toward emphasizing quality over quantity Way too much out-of-home advertising is just plain ugly. It’s been that way forever, it seems, and it has hurt out of home among both consumers and advertisers. “In my opinion, one of the biggest issues in … Read more

Luna Corona Video Among U.S. entrants, Cramer-Krasselt led the way by picking up a gold Lion and a silver Lion for its “Luna Corona” campaign. That work consisted of a fun billboard in New York City which—on certain nights of the month, from a certain angle—makes the waxing crescent moon look like a slice of … Read more

FOR IMMEDIATE RELEASE June 16, 2014 ________________________________________ Delta Media Announces promotion of Hal Brown IV to Chief Marketing Officer (CMO) MIAMI– June 16, 2014 – Delta Media, the countries largest independently owned and respected Out-Of-Home media buying agency, today announced the promotion of key executive Hal Brown IV from VP, National Sales to the position … Read more

FOR IMMEDIATE RELEASE June 16, 2014 Delta Media Announces promotion of Hal Brown IV to Chief Marketing Officer (CMO) MIAMI– June 16, 2014 –Delta Media, the countries largest independently owned and respected Out-Of-Home media buying agency, today announced the promotion of key executive Hal Brown IV from VP, National Sales to the position of Chief … Read more

Pacifico Virtually Takes Consumers To Mexico by Aaron Baar, Jun 6, 2014, 3:51 PM Pacifico wants the world to experience the laid-back lifestyle of its Baja, Mexico roots virtually with a new campaign that’s part advertising, part travelogue. In a new effort launching this week, the brand is using its bottles’ iconic yellow caps as … Read more

Pacifico Virtually Takes Consumers To Mexico by Aaron Baar, Jun 6, 2014, 3:51 PM Pacifico wants the world to experience the laid-back lifestyle of its Baja, Mexico roots virtually with a new campaign that’s part advertising, part travelogue. In a new effort launching this week, the brand is using its bottles’ iconic yellow caps as … Read more

Madeleine Heffernan Brendon Cook, the boss of Australia’s largest outdoor advertiser, says the media and technology industries will help out-of-home advertisers nab an extra $200 million of the country’s advertising pool. Mr Cook, who heads up the private-equity owned oOh! Media, said the out-of-home advertising sector could increase its market share to 6 per cent, … Read more

BATON ROUGE, La. – For Lamar Advertising Co., 2014 is shaping up to be the REIT time. Following approval by the Internal Revenue Service late last month of its plan to convert billboards and other fixed OOH assets into a real estate investment trust (REIT), the company stated its first-quarter 2014 earnings to reflect REIT … Read more