News

Lamar Advertising Moves Ahead with REIT Plan BATON ROUGE, La. – For Lamar Advertising Co., 2014 is shaping up to be the REIT time. Following approval by the Internal Revenue Service late last month of its plan to convert billboards and other fixed OOH assets into a real estate investment trust (REIT), the company stated … Read more

Revenue will rise 4 percent this year, topping many other media By Diego Vasquez May 5, 2014 Unlike so many other traditional media, the outlook for ad spending on out of home remains very healthy over the next few years. The latest forecast from ZenithOptimedia predicts that OOH ad dollars will grow by 4 percent … Read more

ABOUT THE U.S.H. IDEA AWARDS Leaders from the U.S. Hispanic advertising industry have joined forces to create The U.S.H. Idea Awards, a new industry standard to celebrate outstanding creative achievement in advertising generated by Hispanic or general market agenices targeting Hispanic consumers. The award will be presented by Círculo Creativo in partnership with AHAA. This … Read more

ABOUT THE U.S.H. IDEA AWARDS Leaders from the U.S. Hispanic advertising industry have joined forces to create The U.S.H. Idea Awards, a new industry standard to celebrate outstanding creative achievement in advertising generated by Hispanic or general market agenices targeting Hispanic consumers.  The award will be presented by Círculo Creativo in partnership with AHAA. This … Read more

Google, the Internet mega-giant (you may have heard of them) rolled out a new campaign to help brand their content portal, Google Play. The campaign consists of 2,500 OOH media assets across New York, San Francisco, Chicago and Los Angeles. Here’s how it works: people who tap their NFC-enabled phone on the ads are dynamically … Read more

Five US Museums to Put Famous Art on 50,000 Billboards By Good News Network Wednesday, April 09, 2014 Five leading art museums in the U.S. are collaborating with a billboard trade group to exhibit masterworks of American art outdoors in cities this summer. 50 works will be reproduced in tens of thousands of public spaces, … Read more

By Good News Network Wednesday, April 09, 2014 Five leading art museums in the U.S. are collaborating with a billboard trade group to exhibit masterworks of American art outdoors in cities this summer. 50 works will be reproduced in tens of thousands of public spaces, including billboards, bus stops, and subway stations, providing chance encounters … Read more

Did You Know: Adding OOH to a social campaign can increase reach by up to 212%!* Among OOH viewers… 58% search the web as a direct result of seeing an ad 55% use social media to share information while viewing an ad Source: USA Touchpoints Study 2012

By Sean Robertson Did You Know: Adding OOH to a social campaign can increase reach by up to 212%!* Among OOH viewers… 58% search the web as a direct result of seeing an ad 55% use social media to share information while viewing an ad Source: USA Touchpoints Study 2012