The company won a competitive 10-year contract earlier this month for the exclusive rights to transit advertising on behalf of Sound Transit, the regional commuter rail/express-bus agency for the Seattle metro area. Titan previously represented Sound Transit from 2006 to 2009.
Effective Oct. 1, Titan will have exclusive rights to install interior and exterior advertising on the Sound Transit system in various formats, including king- and queen-size posters, full wrap media, interior car cards and specialty graphics.
Sound Transit is the regional transit system of Central Puget Sound within the urban parts of King, Pierce and Snohomish counties, accounting for 52 cities and nearly three million people. The agency runs a fleet of express buses, light-rail lines, and commuter rail services, connecting the major urban centers of Seattle, Everett, Tacoma, and Bellevue as well as dozens of additional cities, communities and neighborhoods.
“We couldn’t be happier to begin a new partnership with Sound Transit,” said Pamela Quadros, vice president and general manager of Titan’s Seattle region. “Our impressive portfolio of local transit partnerships is an effective way to reach consumers in the region, and Sound Transit is an essential part of that mix. We are beyond thrilled for the opportunity to grow Sound Transit’s inventory of bus, train, light rail and station media.”
Titan’s transit media reaches more than 55 percent of Seattle’s population, easily dominating the market. Titan plans to expand Sound Transit’s advertising inventory with innovative products as well as to find new ways for advertisers to reach desirable consumers.
Combined with Titan’s other Seattle transit contracts – King County Metro, Pierce Transit and Community Transit – the opportunity to advertise on Sound Transit’s assets offers advertisers a powerful way to reach Central Puget Sound consumers.
Titan furnishes national and local clients with creative media solutions in 46 North American markets including Seattle, Boston, Charlotte, Chicago, Dallas, Los Angeles and Orange County, Minneapolis/St. Paul, New Jersey, New York and Westchester County, Philadelphia, Pittsburgh, and San Francisco.
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