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SEATTLE – Titan will expand its reach with Seattle public transit OOH by joining with an old partner, beginning next week. The company won a competitive 10-year contract earlier this month for the exclusive rights to transit advertising on behalf of Sound Transit, the regional commuter rail/express-bus agency for the Seattle metro area. Titan previously … Read more

WASHINGTON – Out-of-home advertising revenue in this year’s second quarter totaled $2.17 billion – a incremental increase of 0.8% compared to the previous year, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television … Read more

NEW YORK — Art Everywhere US, the ambitious effort to place famous American art nationwide through out-of-home, officially launched this morning in Times Square. From now through August 31, as many as 50,000 digital and static displays in all 50 states—billboards on city streets and rural highways, displays on bus shelters and subway platforms, dioramas … Read more

Ad spending is forecast to grow 20 percent in the coming few years, reflecting big changes within the industry as well as declines… By the editors of Media Life This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories. On the face … Read more

By Bill Stoller | More Articles July 10, 2014 | Comments (0) Billboards come in many varieties, shapes and sizes. Outdoor advertising catches our eye as we walk, drive, and wait for a green light. Fellow Fool Mark Lin recently pointed out that this is one of the only traditional media channels that is actually … Read more

By the editors of Media Life July 10, 2014 Welcome to Media Life’s first open discussion on the future of out of home advertising. Over recent weeks, the magazine has recruited a panel of advisors, people working in the out of home industry, both buyers and sellers, to guide us as we expand our coverage … Read more

by Anna Foley / Jun 30 2014 A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry. The June 20 ruling by James Boasberg, a federal judge in the district court for D.C., lifted a roadblock that prevented federal guidance … Read more

June 27, 2014 By the editors of Media Life No. 1: A move toward emphasizing quality over quantity Way too much out-of-home advertising is just plain ugly. It’s been that way forever, it seems, and it has hurt out of home among both consumers and advertisers. “In my opinion, one of the biggest issues in … Read more

Luna Corona Video Among U.S. entrants, Cramer-Krasselt led the way by picking up a gold Lion and a silver Lion for its “Luna Corona” campaign. That work consisted of a fun billboard in New York City which—on certain nights of the month, from a certain angle—makes the waxing crescent moon look like a slice of … Read more