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ABOUT THE U.S.H. IDEA AWARDS Leaders from the U.S. Hispanic advertising industry have joined forces to create The U.S.H. Idea Awards, a new industry standard to celebrate outstanding creative achievement in advertising generated by Hispanic or general market agenices targeting Hispanic consumers.  The award will be presented by Círculo Creativo in partnership with AHAA. This … Read more

Google, the Internet mega-giant (you may have heard of them) rolled out a new campaign to help brand their content portal, Google Play. The campaign consists of 2,500 OOH media assets across New York, San Francisco, Chicago and Los Angeles. Here’s how it works: people who tap their NFC-enabled phone on the ads are dynamically … Read more

Five US Museums to Put Famous Art on 50,000 Billboards By Good News Network Wednesday, April 09, 2014 Five leading art museums in the U.S. are collaborating with a billboard trade group to exhibit masterworks of American art outdoors in cities this summer. 50 works will be reproduced in tens of thousands of public spaces, … Read more

By Good News Network Wednesday, April 09, 2014 Five leading art museums in the U.S. are collaborating with a billboard trade group to exhibit masterworks of American art outdoors in cities this summer. 50 works will be reproduced in tens of thousands of public spaces, including billboards, bus stops, and subway stations, providing chance encounters … Read more

Did You Know: Adding OOH to a social campaign can increase reach by up to 212%!* Among OOH viewers… 58% search the web as a direct result of seeing an ad 55% use social media to share information while viewing an ad Source: USA Touchpoints Study 2012

By Sean Robertson Did You Know: Adding OOH to a social campaign can increase reach by up to 212%!* Among OOH viewers… 58% search the web as a direct result of seeing an ad 55% use social media to share information while viewing an ad Source: USA Touchpoints Study 2012

Beverage Brand Celebrates the ‘Rainbow Nation’ 20 years ago, South Africa elected Nelson Mandela in the country’s first-ever democratic election, leading Archbishop Desmond Tutu to coin the phrase “The Rainbow Nation,” referring to the country’s diverse people. Coke celebrates the anniversary with real rainbows, created out of recycled water, sunlight and some magic. Using a … Read more

TV is a bigger waste for advertisers every year. Nothing beats video advertising for engaging consumers, forging emotional connections and building brand awareness. Unfortunately, the two major delivery vehicles for video ads face enormous, intractable problems due to attrition, cultural changes and flat-out fraud. Any advertiser that sinks significant money into TV and online video … Read more

Congratulations to Cramer-Krasselt and Corona Extra Beer for the Silver Award at the Obies. We will see at the Clios, Cannes, OneShow, and many more! Creative Agency: Cramer-Krasselt Advertiser: Corona Extra Beer Brand: Corona Extra Beer Title of Work: Luna Corona Creative Directors: Marshall Ross, Derek Green, Derek Sherman, Jimmy Olson, Rick Standley Art Directors: Jimmy Olson, Rick … Read more