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December 15, 2014 More Sharing ServicesShare | Share on facebook Share on linkedin Share on twitter Share on email By the editors of Media Life Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect … Read more

For years Google GOOGL -0.32% was something of an odd duck when it came to advertising, at least advertising its own products and services. Up until 2010 it considered brand advertising to “the last bastion of unaccountable spending in corporate America” as CEO Eric Schmidt so famously said. That year the company did an about … Read more

 BATON ROUGE, La. – It’s official: Lamar Advertising Co. is now a bona-fide real estate investment trust (REIT). Company shareholders approved the change from a standard public-stock company at a Nov. 17 meeting at Lamar headquarters here. As part of the plan, the company merged into a wholly owned subsidiary, Lamar Advertisng REIT Co., at … Read more

NEW YORK — CBS Outdoor Americas today began a month-long transformation to its new identity: Outfront Media. The new name will break the last ties of its former status as a division of CBS Corp., and include rebranding more than 100,000 displays in North America. “Outfront captures exactly who we are as a completely reenergized company … Read more

September 24, 2014 5:00 pm  •  Pat Shaver pshaver@pantagraph.com BLOOMINGTON – Prenzler Outdoor Advertising, which managed more than 70 billboards in the area, has been sold to Lamar Advertising Co. of Baton Rouge, La. This month, the billboard structures are being painted “Lamar brown,” said former Prenzler Outdoor owner Erik Prenzler. Prenzler started the business … Read more

SEATTLE – Titan will expand its reach with Seattle public transit OOH by joining with an old partner, beginning next week. The company won a competitive 10-year contract earlier this month for the exclusive rights to transit advertising on behalf of Sound Transit, the regional commuter rail/express-bus agency for the Seattle metro area. Titan previously … Read more

WASHINGTON – Out-of-home advertising revenue in this year’s second quarter totaled $2.17 billion – a incremental increase of 0.8% compared to the previous year, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television … Read more

NEW YORK — Art Everywhere US, the ambitious effort to place famous American art nationwide through out-of-home, officially launched this morning in Times Square. From now through August 31, as many as 50,000 digital and static displays in all 50 states—billboards on city streets and rural highways, displays on bus shelters and subway platforms, dioramas … Read more

Ad spending is forecast to grow 20 percent in the coming few years, reflecting big changes within the industry as well as declines… By the editors of Media Life This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories. On the face … Read more

By Bill Stoller | More Articles July 10, 2014 | Comments (0) Billboards come in many varieties, shapes and sizes. Outdoor advertising catches our eye as we walk, drive, and wait for a green light. Fellow Fool Mark Lin recently pointed out that this is one of the only traditional media channels that is actually … Read more