OAAA released a new study yesterday that shows consumers notice digital billboards with high levels of ad recall.
The study looks at viewership, content, ad recall, attitudes, and actions taken by those after seeing a digital billboard.
“This detailed study highlights the effectiveness of digital billboards for businesses to communicate with consumers and for communities to reach the public,”said OAAA President & CEO Nancy Fletcher.“Consumers are paying attention to the information presented to them and acting on it, whether they are drawn to a location featured on an ad, discussing the ad with friends and family, or attending an advertised event.”
For more information or questions, please contact Steve Nicklin at snicklin@oaaa.org or (202) 833-5566.
