TAB is proud to announce that its Board of Directors has named Kym Frank, a well-respected veteran of the media research industry, as its new president effective immediately. She will be responsible for overseeing TAB Out of Home Ratings and carrying out its mission to provide standardized, quantitative and valid audience measurement for out of home media, and deliver planning and buying value to advertisers in a rapidly evolving media landscape. Kym succeeds Nancy Fletcher, who assumed the role of interim CEO while a search was conducted after Joe Philport announced his retirement last year.
In a message to members, Kym offered these words: “It is a great honor to have the opportunity to lead TAB during such an exciting period of change in OOH measurement,” said Kym Frank. “From my own experience, I recognize the importance of comprehensive advertising measurement across all media types. OOH plays a vital role in the advertising landscape, and I will work to make sure that it has a seat at the table in today’s cross-platform conversations. TAB will continue to lead the way for the industry, and I am excited to work with the rest of our team to make sure that happens.”
After a long and thorough search, the Board is confident they have made the best decision in the interests of both TAB and our industry as a whole. Kym is an innovative researcher who has demonstrated success in packaging research into compelling products for use in the buy-sell process. Given her understanding of, and passion for, media measurement across platforms, she is just the right person to help TAB showcase the value of OOH measurement.
Kym brings two decades of media research experience to TAB. Her agency and consulting background provide her with a firm understanding of how advertising can drive results. Prior to joining TAB, she served as Senior Vice President, Client Solutions, for Symphony Advanced Media, an industry leader in cross-platform measurement. There, she developed several signature products and helped more than triple the firm’s revenue. Kym also previously served as Senior Vice President of Strategic Insights for ZenithOptimedia, working with buyers and planners to optimize clients’ spend across various platforms, including OOH. She has also held consumer insights positions at FTI Consulting (previously Financial Dynamics) and CBS Television Distribution.
