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By Toni Fitzgerald March 20, 2015 The year has not started well for two of the biggest advertising categories, automotive and retail. New figures from Standard Media Index, which tracks ad spending for 80 percent of U.S. agencies, find both cut spending during February compared to last year. And that’s having a big impact on … Read more

by Wayne Friedman Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January — up 5%, largely thanks to still-surging digital ad spending. Television — which still commands the largest share of ad dollars, at 59% — fell 1% in advertising revenues during the month, which SMI says is due … Read more

Advances in technology are making it much more competitive January 23, 2015 By the editors of Media Life Out of home advertising is unique among traditional media because technology has actually helped its share of ad spending grow. While newspapers, magazines and radio struggle to adjust to digital, both in terms of content and advertising, … Read more

December 15, 2014 More Sharing ServicesShare | Share on facebook Share on linkedin Share on twitter Share on email By the editors of Media Life Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect … Read more

For years Google GOOGL -0.32% was something of an odd duck when it came to advertising, at least advertising its own products and services. Up until 2010 it considered brand advertising to “the last bastion of unaccountable spending in corporate America” as CEO Eric Schmidt so famously said. That year the company did an about … Read more

 BATON ROUGE, La. – It’s official: Lamar Advertising Co. is now a bona-fide real estate investment trust (REIT). Company shareholders approved the change from a standard public-stock company at a Nov. 17 meeting at Lamar headquarters here. As part of the plan, the company merged into a wholly owned subsidiary, Lamar Advertisng REIT Co., at … Read more

NEW YORK — CBS Outdoor Americas today began a month-long transformation to its new identity: Outfront Media. The new name will break the last ties of its former status as a division of CBS Corp., and include rebranding more than 100,000 displays in North America. “Outfront captures exactly who we are as a completely reenergized company … Read more

September 24, 2014 5:00 pm  •  Pat Shaver pshaver@pantagraph.com BLOOMINGTON – Prenzler Outdoor Advertising, which managed more than 70 billboards in the area, has been sold to Lamar Advertising Co. of Baton Rouge, La. This month, the billboard structures are being painted “Lamar brown,” said former Prenzler Outdoor owner Erik Prenzler. Prenzler started the business … Read more