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The Outdoor Advertising Association of America is rolling out its “Feel the Real” campaign on Monday. By Nathalie Tadena Sept. 28, 2015 The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. Brands … Read more

By Diego Vasquez – September 15, 2015 The average dwell time for an out of home ad, whether it’s on a billboard or a bus shelter, is seven seconds, according to multiple studies. That’s not very long to get someone’s attention, and so anytime you can grab their eye for longer, it’s considered a win. … Read more

Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. OOH’s reach, interactive capabilities, and captivating messaging move the consumer to reach … Read more

by Erik Sass @eriksass1 Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media.These figures mark the 21st consecutive quarter of year-over-year growth … Read more

OAAA released a new study yesterday that shows consumers notice digital billboards with high levels of ad recall. The study looks at viewership, content, ad recall, attitudes, and actions taken by those after seeing a digital billboard. “This detailed study highlights the effectiveness of digital billboards for businesses to communicate with consumers and for communities … Read more

San Diego, CA (May 12, 2015) – Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015. Ferrer accepted the honor while holding a Corona Extra at the 2015 OAAA\TAB National Convention + Expo in San Diego. Ferrer has … Read more

Mission 22’s Memorial Day Campaign Delivers Startling Message About Veteran Suicide Initiative Aims to Reduce the Statistic Through Awareness   Mission 22, an organization dedicted to raising awareness about veteran suicide, tapped war photographer David Guttenfelder for this haunting Memorial Day campaign, which features a series of somber images showing the homes of soldiers who … Read more

TAB is proud to announce that its Board of Directors has named Kym Frank, a well-respected veteran of the media research industry, as its new president effective immediately. She will be responsible for overseeing TAB Out of Home Ratings and carrying out its mission to provide standardized, quantitative and valid audience measurement for out of … Read more

by Erik Sass @eriksass1 May 1, 2015, 3:58 PM With the U.S. Hispanic population growing by leaps and bounds, advertisers are ramping up Hispanic ad spend to keep pace, to the benefit of both Hispanic and general interest publications, across both Spanish and English-language publications. Spending on advertising targeting U.S. Hispanics will top $7.1 billion … Read more

By Jae Goodman   “Email is not a substitute for personal interaction.” – one of Jae Goodman’s Rules to Work By Illustration: Alvaro Dominguez I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They’re a direct consequence of my journey in advertising and beyond. … Read more