News

by Erik Sass @eriksass1 Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media.These figures mark the 21st consecutive quarter of year-over-year growth … Read more

OAAA released a new study yesterday that shows consumers notice digital billboards with high levels of ad recall. The study looks at viewership, content, ad recall, attitudes, and actions taken by those after seeing a digital billboard. “This detailed study highlights the effectiveness of digital billboards for businesses to communicate with consumers and for communities … Read more

San Diego, CA (May 12, 2015) – Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015. Ferrer accepted the honor while holding a Corona Extra at the 2015 OAAA\TAB National Convention + Expo in San Diego. Ferrer has … Read more

Mission 22’s Memorial Day Campaign Delivers Startling Message About Veteran Suicide Initiative Aims to Reduce the Statistic Through Awareness   Mission 22, an organization dedicted to raising awareness about veteran suicide, tapped war photographer David Guttenfelder for this haunting Memorial Day campaign, which features a series of somber images showing the homes of soldiers who … Read more

TAB is proud to announce that its Board of Directors has named Kym Frank, a well-respected veteran of the media research industry, as its new president effective immediately. She will be responsible for overseeing TAB Out of Home Ratings and carrying out its mission to provide standardized, quantitative and valid audience measurement for out of … Read more

by Erik Sass @eriksass1 May 1, 2015, 3:58 PM With the U.S. Hispanic population growing by leaps and bounds, advertisers are ramping up Hispanic ad spend to keep pace, to the benefit of both Hispanic and general interest publications, across both Spanish and English-language publications. Spending on advertising targeting U.S. Hispanics will top $7.1 billion … Read more

By Jae Goodman   “Email is not a substitute for personal interaction.” – one of Jae Goodman’s Rules to Work By Illustration: Alvaro Dominguez I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They’re a direct consequence of my journey in advertising and beyond. … Read more

By Toni Fitzgerald March 20, 2015 The year has not started well for two of the biggest advertising categories, automotive and retail. New figures from Standard Media Index, which tracks ad spending for 80 percent of U.S. agencies, find both cut spending during February compared to last year. And that’s having a big impact on … Read more

by Wayne Friedman Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January — up 5%, largely thanks to still-surging digital ad spending. Television — which still commands the largest share of ad dollars, at 59% — fell 1% in advertising revenues during the month, which SMI says is due … Read more

Advances in technology are making it much more competitive January 23, 2015 By the editors of Media Life Out of home advertising is unique among traditional media because technology has actually helped its share of ad spending grow. While newspapers, magazines and radio struggle to adjust to digital, both in terms of content and advertising, … Read more